The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 615M | +37M | ||
| 2 | amazon.com | 452M | −3.6M | ||
| 3 | amazon.in | 138M | +255K | ||
| 4 | ↑2 | amazon.co.jp | 113M | +3.9M | |
| 5 | rakuten.co.jp | 111M | +227K | ||
| 6 | ↓2 | amazon.de | 111M | −3.5M | |
| 7 | ↑1 | flipkart.com | 97M | +5.9M | |
| 8 | ↓1 | mercadolivre.com.br | 96M | −1.4M | |
| 9 | ↑6 | nike.com | 75M | +8.2M | |
| 10 | amazon.co.uk | 75M | −1.4M | ||
| 11 | ↑1 | walmart.com | 75M | +4.0M | |
| 12 | ↓3 | trendyol.com | 74M | −6.8M | |
| 13 | ↓2 | ebay.com | 73M | −1.3M | |
| 14 | ↓1 | allegro.pl | 73M | +2.5M | |
| 15 | ↓1 | amazon.fr | 66M | −2.1M | |
| 16 | sahibinden.com | 65M | +1.5M | ||
| 17 | ↑1 | shopee.co.id | 62M | +4.0M | |
| 18 | ↓1 | etsy.com | 59M | −2.2M | |
| 19 | ↑3 | amazon.it | 57M | +7.6M | |
| 20 | ↑1 | tokopedia.com | 57M | +5.5M | |
| 21 | ↓2 | mercadolibre.com.mx | 55M | +2.6M | |
| 22 | ↑1 | justdial.com | 47M | +156K | |
| 23 | ↑1 | mercadolibre.com.ar | 44M | −1.5M | |
| 24 | ↓4 | aliexpress.com | 43M | −8.6M | |
| 25 | ↑1 | target.com | 42M | +2.9M | |
| 26 | ↓1 | amazon.es | 41M | −2.7M | |
| 27 | amazon.com.br | 41M | +2.5M | ||
| 28 | olx.pl | 38M | +737K | ||
| 29 | hepsiburada.com | 38M | +1.6M | ||
| 30 | leboncoin.fr | 37M | +927K | ||
| 31 | ↑3 | hm.com | 36M | +3.4M | |
| 32 | ozon.ru | 34M | +385K | ||
| 33 | ↓2 | zara.com | 32M | −1.1M | |
| 34 | ↑1 | blibli.com | 30M | +1.5M | |
| 35 | ↓2 | shein.com | 29M | −4.0M | |
| 36 | my-best.com | 29M | +1.5M | ||
| 37 | ↑2 | olx.ua | 26M | +234K | |
| 38 | akakce.com | 26M | −74K | ||
| 39 | ↓2 | magazineluiza.com.br | 25M | −1.1M | |
| 40 | ↑1 | lazada.co.id | 25M | −248K | |
| 41 | ↑1 | amazon.ca | 25M | −172K | |
| 42 | ↑2 | thegioididong.com | 24M | +503K | |
| 43 | ↑10 | bestbuy.com | 24M | +3.4M | |
| 44 | ↑3 | craigslist.org | 24M | +1.8M | |
| 45 | ↓2 | olx.com.br | 24M | −844K | |
| 46 | ↓1 | amazon.com.mx | 23M | −1.2M | |
| 47 | ↑7 | costco.com | 22M | +1.7M | |
| 48 | ↑7 | temu.com | 22M | +1.6M | |
| 49 | ↓3 | kakaku.com | 22M | −1.3M | |
| 50 | ↓1 | kleinanzeigen.de | 21M | −28K | |
| 51 | ↓3 | skroutz.gr | 21M | −284K | |
| 52 | myntra.com | 21M | −38K | ||
| 53 | ↑14 | max.com | 20M | +5.1M | |
| 54 | ↓4 | ebay.co.uk | 19M | −1.5M | |
| 55 | ↓4 | shopee.co.th | 19M | −1.5M | |
| 56 | ↓16 | shopee.com.br | 19M | −6.9M | |
| 57 | ↓1 | shopee.vn | 19M | +218K | |
| 58 | ↓1 | nordstrom.com | 18M | −818K | |
| 59 | ↑2 | argos.co.uk | 17M | +1.9M | |
| 60 | ↓1 | emag.ro | 17M | −350K | |
| 61 | ↓1 | rozetka.com.ua | 17M | −39K | |
| 62 | ↑18 | meesho.com | 17M | +4.0M | |
| 63 | ↓1 | mercari.com | 16M | +366K | |
| 64 | ↓1 | mercadolibre.com.co | 16M | +333K | |
| 65 | New | bappam.market | 16M | +13M | |
| 66 | ↑2 | idealo.de | 16M | +1.4M | |
| 67 | ↑21 | threads.net | 16M | +3.6M | |
| 68 | New | amazon.eg | 16M | +6.2M | |
| 69 | ↓5 | shopify.com | 15M | −325K | |
| 70 | ↓5 | next.co.uk | 15M | +259K | |
| 71 | ↓2 | zalando.de | 15M | +537K | |
| 72 | ↓2 | fahorro.com | 15M | +513K | |
| 73 | marksandspencer.com | 15M | +582K | ||
| 74 | ↓3 | dienmayxanh.com | 14M | +349K | |
| 75 | ↑2 | action.com | 14M | +1.3M | |
| 76 | ↓4 | olx.ro | 14M | +280K | |
| 77 | ↓2 | bol.com | 14M | +310K | |
| 78 | louisvuitton.com | 14M | +1.1M | ||
| 79 | ↓13 | americanas.com.br | 14M | −513K | |
| 80 | ↑4 | alibaba.com | 14M | +1.1M | |
| 81 | New | pozdravok.com | 13M | +3.6M | |
| 82 | ↓24 | pandora.net | 13M | −4.5M | |
| 83 | ↑10 | adidas.com | 13M | +1.7M | |
| 84 | ↓1 | subito.it | 13M | +226K | |
| 85 | ↓4 | fptshop.com.vn | 13M | +119K | |
| 86 | ↓7 | mediaexpert.pl | 13M | −273K | |
| 87 | ↑3 | dior.com | 12M | +225K | |
| 88 | ↓14 | elcorteingles.es | 12M | −1.8M | |
| 89 | ↑5 | asos.com | 12M | +951K | |
| 90 | ↓8 | ebay.de | 12M | −606K | |
| 91 | ↓4 | bachhoaxanh.com | 12M | −39K | |
| 92 | ↓6 | hmv.co.jp | 12M | −480K | |
| 93 | ↓4 | shopee.tw | 12M | −138K | |
| 94 | ↑5 | falabella.com | 12M | +1.0M | |
| 95 | ↓19 | macys.com | 12M | −1.5M | |
| 96 | mercadolibre.cl | 11M | +479K | ||
| 97 | ↓12 | amazon.com.tr | 11M | −1.2M | |
| 98 | New | wildberries.ru | 11M | +1.4M | |
| 99 | New | gap.com | 11M | +1.3M | |
| 100 | New | uniqlo.com | 11M | +1.4M |
Websites that changed positions within the top 100 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 65 | bappam.market | ↑384 | |
| 68 | amazon.eg | ↑42 | |
| 81 | pozdravok.com | ↑24 | |
| 67 | threads.net | ↑21 | |
| 62 | meesho.com | ↑18 | |
| 53 | max.com | ↑14 | |
| 43 | bestbuy.com | ↑10 | |
| 83 | adidas.com | ↑10 | |
| 98 | wildberries.ru | ↑8 | |
| 47 | costco.com | ↑7 |
Rank | Website | Change | |
|---|---|---|---|
| 82 | pandora.net | ↓24 | |
| 95 | macys.com | ↓19 | |
| 56 | shopee.com.br | ↓16 | |
| 88 | elcorteingles.es | ↓14 | |
| 79 | americanas.com.br | ↓13 | |
| 97 | amazon.com.tr | ↓12 | |
| 90 | ebay.de | ↓8 | |
| 86 | mediaexpert.pl | ↓7 | |
| 92 | hmv.co.jp | ↓6 | |
| 69 | shopify.com | ↓5 |
Or get a free Ahrefs Webmaster Tools account →