The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.com.au | 11M | +410K | ||
| 2 | kmart.com.au | 11M | +1.0M | ||
| 3 | jbhifi.com.au | 9.8M | +2.6M | ||
| 4 | bigw.com.au | 7.8M | +2.0M | ||
| 5 | ↑1 | ebay.com.au | 4.5M | +452K | |
| 6 | ↑2 | myer.com.au | 4.3M | +929K | |
| 7 | ↓2 | woolworths.com.au | 4.3M | −152K | |
| 8 | ↓1 | coles.com.au | 3.9M | +263K | |
| 9 | ↑1 | target.com.au | 3.5M | +629K | |
| 10 | ↓1 | play.google.com | 3.2M | +235K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 6 | myer.com.au | ↑2 | |
| 5 | ebay.com.au | ↑1 | |
| 9 | target.com.au | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | woolworths.com.au | ↓2 | |
| 8 | coles.com.au | ↓1 | |
| 10 | play.google.com | ↓1 |
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