The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | kmart.com.au | 11M | −2.0M | ||
| 2 | amazon.com.au | 10.0M | −1.6M | ||
| 3 | jbhifi.com.au | 8.4M | −2.4M | ||
| 4 | bigw.com.au | 6.7M | −2.6M | ||
| 5 | woolworths.com.au | 5.1M | −890K | ||
| 6 | ↑1 | coles.com.au | 4.0M | −594K | |
| 7 | ↑1 | ebay.com.au | 3.9M | −295K | |
| 8 | ↓2 | myer.com.au | 3.8M | −1.1M | |
| 9 | ↑1 | play.google.com | 3.7M | +406K | |
| 10 | ↓1 | harveynorman.com.au | 3.2M | −616K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | coles.com.au | ↑1 | |
| 7 | ebay.com.au | ↑1 | |
| 9 | play.google.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | myer.com.au | ↓2 | |
| 10 | harveynorman.com.au | ↓1 | |
| 1 | kmart.com.au |
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