The top 10 most visited shopping websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.com | 421M | +46M | ||
| 2 | walmart.com | 71M | −5.7M | ||
| 3 | ebay.com | 65M | +6.0M | ||
| 4 | ↑1 | play.google.com | 63M | +12M | |
| 5 | ↓1 | target.com | 60M | +600K | |
| 6 | etsy.com | 36M | +619K | ||
| 7 | bestbuy.com | 31M | −175K | ||
| 8 | nike.com | 25M | +2.4M | ||
| 9 | costco.com | 22M | −340K | ||
| 10 | New | nordstrom.com | 19M | +498K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 4 | play.google.com | ↑1 | |
| 10 | nordstrom.com | ↑1 | |
| 1 | amazon.com |
Rank | Website | Change | |
|---|---|---|---|
| 5 | target.com | ↓1 | |
| 1 | amazon.com | ||
| 2 | walmart.com |
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