The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
---|---|---|---|---|---|
1 | amazon.de | 101M | −3.4M | ||
2 | kleinanzeigen.de | 20M | +5.0K | ||
3 | idealo.de | 16M | +1.4M | ||
4 | zalando.de | 14M | +527K | ||
5 | ebay.de | 12M | −580K | ||
6 | ↑1 | play.google.com | 11M | +104K | |
7 | ↓1 | otto.de | 11M | −649K | |
8 | mediamarkt.de | 10M | +642K | ||
9 | New | lidl.de | 6.7M | +972K | |
10 | ↓1 | markt.de | 6.4M | +117K |
Websites that changed positions within the top 10 rankings in April 2025.
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