The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 56M | +7.5M | ||
| 2 | subito.it | 13M | +234K | ||
| 3 | play.google.com | 10M | −1.2M | ||
| 4 | ebay.it | 4.8M | −127K | ||
| 5 | zalando.it | 4.7M | +351K | ||
| 6 | ↑1 | bakeca.it | 3.4M | +216K | |
| 7 | ↑1 | mediaworld.it | 3.3M | +138K | |
| 8 | ↓2 | trovaprezzi.it | 2.9M | −824K | |
| 9 | aliexpress.com | 2.5M | +549K | ||
| 10 | New | nike.com | 2.1M | +244K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | nike.com | ↑3 | |
| 6 | bakeca.it | ↑1 | |
| 7 | mediaworld.it | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | trovaprezzi.it | ↓2 | |
| 1 | amazon.it | ||
| 2 | subito.it |
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