The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 62M | +1.9M | ||
| 2 | play.google.com | 15M | +1.2M | ||
| 3 | subito.it | 13M | +1.9M | ||
| 4 | zalando.it | 5.4M | −652K | ||
| 5 | ebay.it | 5.2M | +137K | ||
| 6 | ↑1 | trovaprezzi.it | 4.2M | +434K | |
| 7 | ↓1 | mediaworld.it | 4.1M | −783K | |
| 8 | New | bakeca.it | 3.0M | +870K | |
| 9 | zara.com | 2.9M | +159K | ||
| 10 | New | aliexpress.com | 2.2M | +294K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | bakeca.it | ↑8 | |
| 10 | aliexpress.com | ↑7 | |
| 6 | trovaprezzi.it | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | mediaworld.it | ↓1 | |
| 1 | amazon.it | ||
| 2 | play.google.com |
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