The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 62M | +5.9M | ||
| 2 | subito.it | 12M | +187K | ||
| 3 | play.google.com | 11M | +305K | ||
| 4 | ↑1 | zalando.it | 6.4M | +1.6M | |
| 5 | ↑2 | mediaworld.it | 5.9M | +2.5M | |
| 6 | ↓2 | ebay.it | 5.5M | +340K | |
| 7 | New | unieuro.it | 4.7M | +2.5M | |
| 8 | ↓2 | trovaprezzi.it | 3.4M | −729K | |
| 9 | ↓1 | zara.com | 3.0M | +460K | |
| 10 | promoqui.it | 2.5M | +182K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 7 | unieuro.it | ↑4 | |
| 5 | mediaworld.it | ↑2 | |
| 4 | zalando.it | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | ebay.it | ↓2 | |
| 8 | trovaprezzi.it | ↓2 | |
| 9 | zara.com | ↓1 |
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