The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | amazon.co.jp | 112M | +3.9M | |
| 2 | ↓1 | rakuten.co.jp | 111M | +252K | |
| 3 | ↑1 | my-best.com | 23M | +847K | |
| 4 | ↓1 | kakaku.com | 22M | −1.3M | |
| 5 | mercari.com | 15M | +294K | ||
| 6 | hmv.co.jp | 12M | −480K | ||
| 7 | play.google.com | 11M | −324K | ||
| 8 | p-world.co.jp | 10M | +243K | ||
| 9 | New | muji.com | 7.0M | +1.2M | |
| 10 | ↓1 | zozo.jp | 7.0M | +403K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | muji.com | ↑2 | |
| 1 | amazon.co.jp | ↑1 | |
| 3 | my-best.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 2 | rakuten.co.jp | ↓1 | |
| 4 | kakaku.com | ↓1 | |
| 10 | zozo.jp | ↓1 |
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