The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 10M | −2.9M | ||
| 2 | ↑1 | blocket.se | 4.2M | +490K | |
| 3 | ↓1 | elgiganten.se | 3.6M | −673K | |
| 4 | clasohlson.com | 2.9M | −543K | ||
| 5 | prisjakt.nu | 2.8M | −160K | ||
| 6 | ↑2 | zalando.se | 2.5M | −54K | |
| 7 | amazon.se | 2.4M | −150K | ||
| 8 | ↓2 | coop.se | 2.4M | −417K | |
| 9 | ↑1 | biltema.se | 2.1M | +70K | |
| 10 | ↓1 | hm.com | 2.0M | −339K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | zalando.se | ↑2 | |
| 2 | blocket.se | ↑1 | |
| 9 | biltema.se | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | coop.se | ↓2 | |
| 3 | elgiganten.se | ↓1 | |
| 10 | hm.com | ↓1 |
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