The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 10M | +434K | ||
| 2 | ↑3 | elgiganten.se | 4.6M | +1.9M | |
| 3 | ↓1 | blocket.se | 4.1M | −319K | |
| 4 | prisjakt.nu | 3.2M | +487K | ||
| 5 | ↓2 | zalando.se | 3.1M | +216K | |
| 6 | clasohlson.com | 3.1M | +429K | ||
| 7 | ↑1 | hm.com | 2.6M | +325K | |
| 8 | ↑1 | amazon.se | 2.5M | +208K | |
| 9 | ↓2 | coop.se | 2.2M | −47K | |
| 10 | biltema.se | 2.1M | +130K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 2 | elgiganten.se | ↑3 | |
| 7 | hm.com | ↑1 | |
| 8 | amazon.se | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | zalando.se | ↓2 | |
| 9 | coop.se | ↓2 | |
| 3 | blocket.se | ↓1 |
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