The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 104M | −16M | ||
| 2 | ↑1 | elle.com | 17M | +703K | |
| 3 | ↓1 | journaldesfemmes.fr | 17M | −3.6M | |
| 4 | ↑1 | sephora.com | 12M | +1.3M | |
| 5 | ↓1 | cosme.net | 10M | −292K | |
| 6 | ↑1 | elle.fr | 6.8M | −576K | |
| 7 | ↑1 | fragrantica.com | 6.6M | −327K | |
| 8 | ↓2 | ulta.com | 5.7M | −2.7M | |
| 9 | ↑1 | fimela.com | 5.6M | −550K | |
| 10 | ↑2 | allthingshair.com | 4.5M | −302K | |
| 11 | ↑5 | nykaa.com | 4.4M | +418K | |
| 12 | ↑3 | byrdie.com | 4.3M | +120K | |
| 13 | ↓2 | superdrug.com | 4.3M | −760K | |
| 14 | primor.eu | 4.1M | −405K | ||
| 15 | ↑2 | allure.com | 4.1M | +212K | |
| 16 | ↓7 | bathandbodyworks.com | 3.6M | −3.4M | |
| 17 | ↑4 | boticario.com.br | 3.4M | −250K | |
| 18 | ↑2 | glamour.com | 3.3M | −315K | |
| 19 | ↓6 | sephora.fr | 3.3M | −1.5M | |
| 20 | ↑2 | marieclaire.com.tw | 3.2M | −155K | |
| 21 | ↑2 | makeup.com.ua | 3.2M | −71K | |
| 22 | ↑2 | kinarino.jp | 3.1M | −226K | |
| 23 | ↓5 | femmeactuelle.fr | 3.0M | −753K | |
| 24 | ↑3 | lipscosme.com | 2.9M | +58K | |
| 25 | douglas.de | 2.7M | −529K | ||
| 26 | ↑11 | planetfitness.com | 2.6M | +36K | |
| 27 | ↑3 | fresha.com | 2.6M | −130K | |
| 28 | ↑11 | biteki.com | 2.6M | +39K | |
| 29 | ↑7 | instyle.com | 2.5M | −118K | |
| 30 | ↓1 | charlottetilbury.com | 2.4M | −400K | |
| 31 | druni.es | 2.4M | −242K | ||
| 32 | ↑1 | fragrantica.es | 2.4M | −298K | |
| 33 | ↑9 | perfectcorp.com | 2.3M | +64K | |
| 34 | glamourmagazine.co.uk | 2.3M | −251K | ||
| 35 | ↑8 | shiseido.co.jp | 2.2M | −32K | |
| 36 | ↑10 | belezanaweb.com.br | 2.2M | +152K | |
| 37 | ↓5 | sephora.com.br | 2.2M | −479K | |
| 38 | ↓12 | garotacomlocal.com | 2.0M | −1.0M | |
| 39 | ↓20 | rituals.com | 2.0M | −1.6M | |
| 40 | ↑13 | thecut.com | 2.0M | +203K | |
| 41 | ↓13 | loccitane.com | 2.0M | −884K | |
| 42 | ↑2 | natura.com.br | 2.0M | −258K | |
| 43 | ↑9 | therighthairstyles.com | 1.9M | +161K | |
| 44 | ↑6 | dilei.it | 1.9M | −16K | |
| 45 | ↑14 | lorealparisusa.com | 1.8M | +165K | |
| 46 | ↑2 | glamour.mx | 1.7M | −270K | |
| 47 | ↓9 | notino.pl | 1.7M | −863K | |
| 48 | ↑6 | brigitte.de | 1.7M | −97K | |
| 49 | ↓8 | clara.es | 1.6M | −690K | |
| 50 | ↓15 | lush.com | 1.6M | −978K | |
| 51 | planity.com | 1.6M | −191K | ||
| 52 | ↑6 | cancam.jp | 1.6M | −54K | |
| 53 | ↑39 | anytimefitness.com | 1.6M | +543K | |
| 54 | ↑1 | sephora.com.tr | 1.6M | −159K | |
| 55 | ↑7 | popsugar.com | 1.5M | +14K | |
| 56 | ↓16 | soldejaneiro.com | 1.5M | −891K | |
| 57 | ↑7 | iodonna.it | 1.5M | +74K | |
| 58 | ↓2 | matas.dk | 1.5M | −176K | |
| 59 | ↑1 | lyko.com | 1.5M | −93K | |
| 60 | ↓15 | sephora.it | 1.4M | −651K | |
| 61 | ↓14 | flaconi.de | 1.4M | −634K | |
| 62 | ↑6 | glamour.de | 1.3M | −63K | |
| 63 | ↑12 | sallybeauty.com | 1.3M | +50K | |
| 64 | ↑15 | cosme.com | 1.3M | +91K | |
| 65 | ↑22 | yesstyle.com | 1.3M | +235K | |
| 66 | ↑1 | greatclips.com | 1.3M | −126K | |
| 67 | ↑5 | braun.com | 1.2M | −75K | |
| 68 | ↑6 | loreal-paris.com.br | 1.2M | −40K | |
| 69 | ↓8 | kicks.se | 1.2M | −336K | |
| 70 | ↓7 | kikocosmetics.com | 1.2M | −278K | |
| 71 | ↑5 | stylecaster.com | 1.2M | −50K | |
| 72 | ↑14 | mendeserve.com | 1.2M | +123K | |
| 73 | notino.it | 1.2M | −100K | ||
| 74 | ↑20 | inkbox.com | 1.2M | +159K | |
| 75 | ↑5 | wella.com | 1.2M | −13K | |
| 76 | ↑19 | ellegirl.jp | 1.2M | +141K | |
| 77 | ↑19 | basic-fit.com | 1.2M | +140K | |
| 78 | ↑12 | urbancompany.com | 1.1M | +87K | |
| 79 | ↑5 | femaledaily.com | 1.1M | +25K | |
| 80 | ↓2 | i-voce.jp | 1.1M | −116K | |
| 81 | ↓10 | ghdhair.com | 1.1M | −203K | |
| 82 | ↑15 | mrkoll.se | 1.1M | +66K | |
| 83 | New | self.com | 1.1M | +120K | |
| 84 | ↑15 | wizaz.pl | 1.1M | +66K | |
| 85 | ↓4 | 25ans.jp | 1.0M | −142K | |
| 86 | New | classpass.com | 1.0M | +94K | |
| 87 | New | tlife.gr | 1.0M | +116K | |
| 88 | ↓3 | oriflame.com | 1.0M | −105K | |
| 89 | New | prettyscale.com | 990K | +162K | |
| 90 | ↓2 | notino.ro | 969K | −95K | |
| 91 | ↓8 | sephora.co.uk | 965K | −165K | |
| 92 | ↓26 | sephora.pl | 960K | −457K | |
| 93 | ↓2 | eudora.com.br | 951K | −99K | |
| 94 | ↓25 | spacenk.com | 947K | −430K | |
| 95 | ↓46 | nocibe.fr | 945K | −983K | |
| 96 | New | la-spa.fr | 940K | −10.0K | |
| 97 | ↓15 | sephora.es | 935K | −231K | |
| 98 | ↓28 | lovecosmetic.jp | 926K | −410K | |
| 99 | ↓22 | sephora.com.mx | 920K | −332K | |
| 100 | New | epocacosmeticos.com.br | 913K | +87K |
Websites that changed positions within the top 100 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 53 | anytimefitness.com | ↑39 | |
| 89 | prettyscale.com | ↑25 | |
| 65 | yesstyle.com | ↑22 | |
| 74 | inkbox.com | ↑20 | |
| 76 | ellegirl.jp | ↑19 | |
| 77 | basic-fit.com | ↑19 | |
| 83 | self.com | ↑19 | |
| 86 | classpass.com | ↑17 | |
| 87 | tlife.gr | ↑17 | |
| 64 | cosme.com | ↑15 |
Rank | Website | Change | |
|---|---|---|---|
| 95 | nocibe.fr | ↓46 | |
| 98 | lovecosmetic.jp | ↓28 | |
| 92 | sephora.pl | ↓26 | |
| 94 | spacenk.com | ↓25 | |
| 99 | sephora.com.mx | ↓22 | |
| 39 | rituals.com | ↓20 | |
| 56 | soldejaneiro.com | ↓16 | |
| 50 | lush.com | ↓15 | |
| 60 | sephora.it | ↓15 | |
| 97 | sephora.es | ↓15 |
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