The top 10 most visited beauty and fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | elle.com | 92K | −21K | ||
| 2 | sorbet.co.za | 77K | −30K | ||
| 3 | ↑1 | avon.co.za | 69K | −7.2K | |
| 4 | ↑1 | arcstore.co.za | 66K | −7.3K | |
| 5 | ↓2 | cosmeticconnection.co.za | 66K | −31K | |
| 6 | ascotcosmetics.co.za | 53K | −4.4K | ||
| 7 | ↑2 | allure.com | 53K | +3.1K | |
| 8 | ↓1 | fresha.com | 51K | −4.6K | |
| 9 | New | fragrantica.com | 48K | +1.0K | |
| 10 | ↓2 | byrdie.com | 39K | −12K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | allure.com | ↑2 | |
| 9 | fragrantica.com | ↑2 | |
| 3 | avon.co.za | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | cosmeticconnection.co.za | ↓2 | |
| 10 | byrdie.com | ↓2 | |
| 8 | fresha.com | ↓1 |
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