The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 10M | −291K | ||
| 2 | kinarino.jp | 3.1M | −227K | ||
| 3 | lipscosme.com | 2.9M | +58K | ||
| 4 | biteki.com | 2.5M | +39K | ||
| 5 | shiseido.co.jp | 2.2M | −33K | ||
| 6 | elle.com | 1.9M | −83K | ||
| 7 | cancam.jp | 1.6M | −54K | ||
| 8 | ↑2 | cosme.com | 1.3M | +91K | |
| 9 | New | ellegirl.jp | 1.2M | +141K | |
| 10 | ↓1 | i-voce.jp | 1.1M | −116K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | ellegirl.jp | ↑3 | |
| 8 | cosme.com | ↑2 | |
| 1 | cosme.net |
Rank | Website | Change | |
|---|---|---|---|
| 10 | i-voce.jp | ↓1 | |
| 1 | cosme.net | ||
| 2 | kinarino.jp |
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