The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 114M | +5.0M | ||
| 2 | ↑1 | ulta.com | 7.5M | +713K | |
| 3 | ↑1 | bathandbodyworks.com | 7.0M | +1.8M | |
| 4 | ↓2 | sephora.com | 6.3M | −1.6M | |
| 5 | elle.com | 3.2M | −457K | ||
| 6 | ↑1 | fragrantica.com | 2.9M | +85K | |
| 7 | ↑1 | planetfitness.com | 2.6M | +117K | |
| 8 | ↓2 | byrdie.com | 2.5M | −791K | |
| 9 | allure.com | 2.3M | +75K | ||
| 10 | glamour.com | 2.1M | +183K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | ulta.com | ↑1 | |
| 3 | bathandbodyworks.com | ↑1 | |
| 6 | fragrantica.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 4 | sephora.com | ↓2 | |
| 8 | byrdie.com | ↓2 | |
| 1 | yelp.com |
Or get a free Ahrefs Webmaster Tools account →