The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 100M | +75K | ||
| 2 | journaldesfemmes.fr | 17M | −173K | ||
| 3 | elle.com | 17M | −230K | ||
| 4 | ↑1 | sephora.com | 10M | +406K | |
| 5 | ↓1 | cosme.net | 10M | +30K | |
| 6 | ↑1 | fragrantica.com | 7.0M | +638K | |
| 7 | ↑1 | ulta.com | 6.6M | +861K | |
| 8 | ↓2 | elle.fr | 5.6M | −828K | |
| 9 | ↑2 | byrdie.com | 5.2M | +1.0M | |
| 10 | ↓1 | fimela.com | 5.0M | +134K | |
| 11 | ↑1 | superdrug.com | 4.5M | +359K | |
| 12 | ↓2 | nykaa.com | 4.3M | +8.4K | |
| 13 | ↑2 | allure.com | 4.2M | +633K | |
| 14 | ↑2 | primor.eu | 4.1M | +620K | |
| 15 | ↑2 | boticario.com.br | 3.5M | +180K | |
| 16 | ↓2 | allthingshair.com | 3.4M | −464K | |
| 17 | ↓4 | bathandbodyworks.com | 3.4M | −518K | |
| 18 | makeup.com.ua | 3.1M | −113K | ||
| 19 | glamour.com | 3.1M | +7.5K | ||
| 20 | ↑8 | lipscosme.com | 2.9M | +434K | |
| 21 | ↓1 | kinarino.jp | 2.9M | +24K | |
| 22 | ↑3 | planetfitness.com | 2.8M | +205K | |
| 23 | ↑4 | instyle.com | 2.8M | +272K | |
| 24 | ↓1 | natura.com.br | 2.7M | −17K | |
| 25 | ↓3 | femmeactuelle.fr | 2.7M | −118K | |
| 26 | ↑9 | biteki.com | 2.6M | +413K | |
| 27 | ↑4 | fragrantica.es | 2.6M | +233K | |
| 28 | ↓7 | sephora.fr | 2.5M | −300K | |
| 29 | ↑7 | druni.es | 2.5M | +384K | |
| 30 | ↑11 | perfectcorp.com | 2.5M | +483K | |
| 31 | ↓5 | shiseido.co.jp | 2.5M | −24K | |
| 32 | ↓3 | fresha.com | 2.4M | −40K | |
| 33 | ↑4 | sephora.com.br | 2.4M | +239K | |
| 34 | charlottetilbury.com | 2.3M | +101K | ||
| 35 | ↓3 | glamourmagazine.co.uk | 2.2M | −62K | |
| 36 | ↓12 | marieclaire.com.tw | 2.2M | −443K | |
| 37 | ↓7 | douglas.de | 2.2M | −192K | |
| 38 | ↑7 | therighthairstyles.com | 2.2M | +334K | |
| 39 | ↓1 | thecut.com | 2.1M | +55K | |
| 40 | rituals.com | 2.1M | +88K | ||
| 41 | ↑1 | belezanaweb.com.br | 2.1M | +194K | |
| 42 | ↓3 | dilei.it | 2.0M | −47K | |
| 43 | loccitane.com | 2.0M | +80K | ||
| 44 | ↓11 | garotacomlocal.com | 2.0M | −260K | |
| 45 | ↑15 | clara.es | 1.9M | +425K | |
| 46 | ↑3 | sephora.com.tr | 1.8M | +196K | |
| 47 | ↑10 | greatclips.com | 1.8M | +341K | |
| 48 | notino.pl | 1.7M | +31K | ||
| 49 | ↓3 | lorealparisusa.com | 1.7M | −24K | |
| 50 | ↓6 | iodonna.it | 1.6M | −273K | |
| 51 | ↓1 | brigitte.de | 1.6M | +1.2K | |
| 52 | ↓5 | glamour.mx | 1.6M | −108K | |
| 53 | ↓1 | planity.com | 1.6M | +40K | |
| 54 | ↓1 | lyko.com | 1.6M | +65K | |
| 55 | ↑10 | inkbox.com | 1.6M | +290K | |
| 56 | ↑12 | soldejaneiro.com | 1.6M | +358K | |
| 57 | ↓6 | anytimefitness.com | 1.5M | −21K | |
| 58 | ↑1 | cancam.jp | 1.5M | +72K | |
| 59 | New | esthe-ranking.jp | 1.5M | +928K | |
| 60 | ↓4 | lush.com | 1.5M | +38K | |
| 61 | ↓7 | matas.dk | 1.5M | +8.8K | |
| 62 | ↓4 | glamour.de | 1.5M | −3.8K | |
| 63 | ↓1 | mendeserve.com | 1.4M | +61K | |
| 64 | ↓3 | flaconi.de | 1.4M | −14K | |
| 65 | ↓1 | popsugar.com | 1.4M | +36K | |
| 66 | ↑20 | wizaz.pl | 1.3M | +368K | |
| 67 | ↑4 | sallybeauty.com | 1.3M | +201K | |
| 68 | ↑21 | prettyscale.com | 1.3M | +355K | |
| 69 | ↓3 | loreal-paris.com.br | 1.2M | −17K | |
| 70 | ↑9 | femaledaily.com | 1.2M | +176K | |
| 71 | ↑7 | urbancompany.com | 1.2M | +175K | |
| 72 | ↓2 | wella.com | 1.2M | +53K | |
| 73 | ↑15 | honista.com | 1.2M | +199K | |
| 74 | yesstyle.com | 1.2M | +69K | ||
| 75 | ↓8 | sephora.it | 1.2M | −86K | |
| 76 | ↑22 | renee.pl | 1.1M | +268K | |
| 77 | ↓4 | kikocosmetics.com | 1.1M | +25K | |
| 78 | ↓9 | kicks.se | 1.1M | −27K | |
| 79 | ↓16 | stylecaster.com | 1.1M | −208K | |
| 80 | ↑7 | i-voce.jp | 1.1M | +146K | |
| 81 | New | parfumo.de | 1.1M | +266K | |
| 82 | ↓1 | self.com | 1.1M | +81K | |
| 83 | ↑13 | sephora.me | 1.1M | +202K | |
| 84 | ↓12 | braun.com | 1.1M | −44K | |
| 85 | ↓5 | cosme.com | 1.1M | +13K | |
| 86 | ↓11 | basic-fit.com | 1.0M | −35K | |
| 87 | ↓32 | ellegirl.jp | 1.0M | −453K | |
| 88 | ↓5 | tlife.gr | 1.0M | +32K | |
| 89 | ↑10 | notosiki.co.jp | 1.0M | +159K | |
| 90 | ↓8 | notino.it | 1.0M | +973 | |
| 91 | ↓1 | ghdhair.com | 992K | +49K | |
| 92 | New | eudora.com.br | 981K | +144K | |
| 93 | New | lovecosmetic.jp | 979K | +242K | |
| 94 | ↓9 | la-spa.fr | 959K | −16K | |
| 95 | ↓1 | lookfantastic.com | 958K | +55K | |
| 96 | ↓12 | oriflame.com | 950K | −47K | |
| 97 | ↓20 | sephora.pl | 937K | −114K | |
| 98 | ↑2 | caudalie.com | 934K | +73K | |
| 99 | New | sephora.co.uk | 918K | +101K | |
| 100 | New | barberstake.com | 911K | +459K |
Websites that changed positions within the top 100 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 59 | esthe-ranking.jp | ↑91 | |
| 100 | barberstake.com | ↑88 | |
| 81 | parfumo.de | ↑23 | |
| 93 | lovecosmetic.jp | ↑23 | |
| 76 | renee.pl | ↑22 | |
| 68 | prettyscale.com | ↑21 | |
| 66 | wizaz.pl | ↑20 | |
| 45 | clara.es | ↑15 | |
| 73 | honista.com | ↑15 | |
| 83 | sephora.me | ↑13 |
Rank | Website | Change | |
|---|---|---|---|
| 87 | ellegirl.jp | ↓32 | |
| 97 | sephora.pl | ↓20 | |
| 79 | stylecaster.com | ↓16 | |
| 36 | marieclaire.com.tw | ↓12 | |
| 84 | braun.com | ↓12 | |
| 96 | oriflame.com | ↓12 | |
| 44 | garotacomlocal.com | ↓11 | |
| 86 | basic-fit.com | ↓11 | |
| 78 | kicks.se | ↓9 | |
| 94 | la-spa.fr | ↓9 |
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