The top 10 most visited travel websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com.au | 7.6M | +481K | ||
| 2 | qantas.com | 3.7M | −30K | ||
| 3 | booking.com | 3.1M | +14K | ||
| 4 | ↑1 | virginaustralia.com | 1.8M | −32K | |
| 5 | ↑1 | jetstar.com | 1.8M | +66K | |
| 6 | ↓2 | skyscanner.com.au | 1.7M | −746K | |
| 7 | ↑1 | whereis.com | 1.2M | +107K | |
| 8 | ↓1 | airbnb.com.au | 1.1M | −61K | |
| 9 | visitnsw.com | 1.0M | −27K | ||
| 10 | flightcentre.com.au | 1.0M | −11K |
Websites that changed positions within the top 10 rankings in December 2024.
Rank | Website | Change | |
|---|---|---|---|
| 4 | virginaustralia.com | ↑1 | |
| 5 | jetstar.com | ↑1 | |
| 7 | whereis.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 6 | skyscanner.com.au | ↓2 | |
| 8 | airbnb.com.au | ↓1 | |
| 1 | tripadvisor.com.au |
Or get a free Ahrefs Webmaster Tools account →