The top 10 most visited beauty and fitness websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 2.1M | −26K | ||
| 2 | sephora.com.au | 527K | +6.4K | ||
| 3 | fragrantica.com | 514K | +23K | ||
| 4 | fresha.com | 373K | −23K | ||
| 5 | ↑1 | hairhouse.com.au | 328K | −16K | |
| 6 | ↓1 | elle.com | 302K | −48K | |
| 7 | adorebeauty.com.au | 235K | +20K | ||
| 8 | anytimefitness.com.au | 181K | +4.8K | ||
| 9 | byrdie.com | 181K | +30K | ||
| 10 | New | allure.com | 162K | +30K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | hairhouse.com.au | ↑1 | |
| 10 | allure.com | ↑1 | |
| 1 | yelp.com |
Rank | Website | Change | |
|---|---|---|---|
| 6 | elle.com | ↓1 | |
| 1 | yelp.com | ||
| 2 | sephora.com.au |
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