The top 10 most visited beauty and fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 92M | +136K | ||
| 2 | sephora.com | 7.3M | +395K | ||
| 3 | ulta.com | 6.2M | +815K | ||
| 4 | elle.com | 4.3M | +313K | ||
| 5 | ↑2 | byrdie.com | 3.3M | +672K | |
| 6 | fragrantica.com | 3.2M | +346K | ||
| 7 | ↓2 | bathandbodyworks.com | 2.8M | −601K | |
| 8 | planetfitness.com | 2.7M | +188K | ||
| 9 | allure.com | 2.5M | +389K | ||
| 10 | glamour.com | 2.0M | +36K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | byrdie.com | ↑2 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
Rank | Website | Change | |
|---|---|---|---|
| 7 | bathandbodyworks.com | ↓2 | |
| 1 | yelp.com | ||
| 2 | sephora.com |
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