The top 10 most visited beauty and fitness websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | lyko.com | 1.1M | +49K | |
| 2 | ↓1 | kicks.se | 1.1M | −26K | |
| 3 | mrkoll.se | 904K | −158K | ||
| 4 | elle.se | 725K | +54K | ||
| 5 | bokadirekt.se | 467K | −2.4K | ||
| 6 | sephora.se | 247K | −15K | ||
| 7 | ↑2 | sats.se | 186K | −10K | |
| 8 | ↓1 | cocopanda.se | 178K | −20K | |
| 9 | ↓1 | nordicfeel.se | 172K | −24K | |
| 10 | notino.se | 146K | −18K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 2 | kicks.se | ↓1 | |
| 8 | cocopanda.se | ↓1 | |
| 9 | nordicfeel.se | ↓1 |
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