The top 10 most visited beauty and fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | cosme.net | 10M | +46K | ||
| 2 | ↑2 | lipscosme.com | 2.9M | +433K | |
| 3 | ↓1 | kinarino.jp | 2.8M | +25K | |
| 4 | ↑1 | biteki.com | 2.6M | +412K | |
| 5 | ↓2 | shiseido.co.jp | 2.5M | −21K | |
| 6 | elle.com | 1.7M | −394K | ||
| 7 | ↑1 | cancam.jp | 1.5M | +72K | |
| 8 | New | esthe-ranking.jp | 1.5M | +924K | |
| 9 | ↑1 | i-voce.jp | 1.1M | +146K | |
| 10 | ↓1 | cosme.com | 1.1M | +13K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | esthe-ranking.jp | ↑7 | |
| 2 | lipscosme.com | ↑2 | |
| 4 | biteki.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | shiseido.co.jp | ↓2 | |
| 3 | kinarino.jp | ↓1 | |
| 10 | cosme.com | ↓1 |
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