The top 10 most visited travel websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com | 113K | +3.1K | ||
| 2 | guidetoiceland.is | 82K | −1.6K | ||
| 3 | ja.is | 57K | −8.4K | ||
| 4 | ↑1 | flyplay.com | 40K | +8.1K | |
| 5 | ↓1 | icelandair.com | 37K | −3.3K | |
| 6 | ↑1 | adventures.is | 26K | +1.8K | |
| 7 | ↑3 | wizzair.com | 23K | +1.7K | |
| 8 | ↑1 | vegagerdin.is | 23K | +536 | |
| 9 | ↓1 | kefairport.com | 22K | −1.7K | |
| 10 | New | booking.com | 21K | +5.8K |
Websites that changed positions within the top 10 rankings in February 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | booking.com | ↑5 | |
| 7 | wizzair.com | ↑3 | |
| 4 | flyplay.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 5 | icelandair.com | ↓1 | |
| 9 | kefairport.com | ↓1 | |
| 1 | tripadvisor.com |
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