The top 10 most visited travel websites in Iceland by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | tripadvisor.com | 106K | −5.7K | ||
| 2 | guidetoiceland.is | 78K | −5.1K | ||
| 3 | icelandair.com | 56K | +677 | ||
| 4 | flyplay.com | 46K | −673 | ||
| 5 | ja.is | 42K | −2.1K | ||
| 6 | ↑2 | wizzair.com | 29K | +3.8K | |
| 7 | ↓1 | adventures.is | 24K | −2.4K | |
| 8 | ↑1 | kefairport.is | 23K | +162 | |
| 9 | New | booking.com | 21K | +309 | |
| 10 | New | re.is | 21K | −298 |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | booking.com | ↑3 | |
| 6 | wizzair.com | ↑2 | |
| 8 | kefairport.is | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | adventures.is | ↓1 | |
| 1 | tripadvisor.com | ||
| 2 | guidetoiceland.is |
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