The top 10 most visited beauty and fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | elle.com | 89K | +6.4K | ||
| 2 | avon.co.za | 76K | +2.9K | ||
| 3 | sorbet.co.za | 72K | +211 | ||
| 4 | ↑1 | cosmeticconnection.co.za | 69K | +5.8K | |
| 5 | ↓1 | arcstore.co.za | 62K | −5.8K | |
| 6 | ↑2 | fragrantica.com | 55K | +4.5K | |
| 7 | fresha.com | 50K | −864 | ||
| 8 | New | therighthairstyles.com | 49K | +17K | |
| 9 | ↑1 | byrdie.com | 47K | +11K | |
| 10 | ↓4 | ascotcosmetics.co.za | 45K | −9.0K |
Websites that changed positions within the top 10 rankings in April 2025.
Rank | Website | Change | |
|---|---|---|---|
| 8 | therighthairstyles.com | ↑4 | |
| 6 | fragrantica.com | ↑2 | |
| 4 | cosmeticconnection.co.za | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | ascotcosmetics.co.za | ↓4 | |
| 5 | arcstore.co.za | ↓1 | |
| 1 | elle.com |
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