Wayfair.de is your one-stop online destination for home furnishings and décor. Discover an extensive selection of furniture, lighting, and accessories tailored to enhance every room in your home. With a user-friendly interface, you can easily browse through thousands of products to find the perfect items that suit your style and budget. Whether you're updating a single room or redesigning your entire home, Wayfair.de offers inspiration, quality, and convenience right at your fingertips. Enjoy exclusive deals, customer reviews, and seamless shopping to make your home transformation a breeze.
Rank by traffic
In January 2025, wayfair.de saw a decrease in search traffic, reaching 535K visits, which is a decrease of 103K visits compared to the previous month. The traffic value decreased to 121K, a reduction of 24K.
For wayfair.de, Germany dominates traffic with 514K visits, a decrease of 100K from the previous month, making up 96.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 514K | −100K | 96.1% | |||||||
| 8.7K | −989 | 1.6% | |||||||
| 8.5K | −1.1K | 1.5% | |||||||
| 1.9K | −554 | 0.3% | |||||||
| 333 | −128 | 0% | |||||||
wayfair.de ranks #1 for "wayfair" in Germany and receives 40K monthly visits from this keyword alone, a decrease of 78K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| wayfair | 143K | +7.0K | 40K | −78K | 1 | ||||
| wayfair de | 12K | +1.0K | 11K | +8.1K | 1 | ||||
| garderobenständer | 18K | +1.0K | 2.2K | +2.1K | 7 → 2 | ||||
| wayfair teppich | 1.8K | 2.0K | +1.4K | 1 | |||||
| couchtisch rund | 27K | +2.0K | 1.9K | −777 | 2 → 6 | ||||
amazon.de, otto.de and kaufland.de rank in the top 10 organic search results for the same keywords that wayfair.de gets the most traffic from. Discover more competitors of wayfair.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon.de | 122M | 421K | |||||||
| otto.de | 15M | 109K | |||||||
| kaufland.de | 4.7M | 37K | |||||||
| xxxlutz.de | 2.0M | 4.6K | |||||||
| westwing.de | 1.3M | 2.6K | |||||||
As of January 2025, wayfair.de's Domain Rating is 66, reflecting a decrease of 1 point since the previous month. wayfair.de is linked by 986 websites, indicating an increase of 19 referring sites from the previous month.
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