User intent, also known as search intent, is the purpose behind a user’s search query on a search engine. It’s about understanding what a person is really looking for when they type in a specific query. Are they looking to buy something, searching for a particular website, seeking answers to a question, or just exploring a topic for more information? Understanding user intent is crucial for effective SEO, as it helps in creating content that satisfies the user’s needs and answers their queries accurately.
For more detailed information, please refer to the Search Intent article.