A natural link, also known as an organic link, earned link, or editorial link, is an external link that is placed by one website to another voluntarily because the content is relevant and useful to the readers. Natural links cannot be the result of any link-building techniques, including so-called white-hat techniques like guest posting or email outreach.
According to Google’s guidelines, natural links are considered the most important type of links a website can obtain. They are seen as a vote of confidence in the quality and usefulness of the linked content. However, there’s often no objective way to differentiate a natural link from a built link.
The best way to get natural links is to create content that people would want to recommend to their readers (and thus link to it). This means producing high-quality, outstanding, and engaging content that offers value to your target audience.
To increase the chances of your content being discovered and shared by other webmasters, you’ll also need to take care of content distribution and promotion. This can include email newsletters, advertising, and SEO.
In addition to creating great content and promoting it effectively, it’s also important to build relationships with other webmasters in your niche. By engaging with them on social media, commenting on their blog posts, and linking to their content where appropriate, you can establish yourself as a trustworthy and authoritative source of information. This can lead to natural links being created over time as other webmasters discover and appreciate your content.