Link juice is a term used in search engine optimization (SEO) to describe the value that one page or website can pass to another page or website through a link. In other words, link juice refers to the authority or ranking power that a link can transfer from one page to another.
The idea behind link juice is that a link from a high-authority website to a lower-authority website can help to improve the ranking of the lower-authority website in search engine results pages (SERPs). This is because search engines like Google use links as a signal of a page’s authority and relevance, and when a high-authority website links to a lower-authority website, it can help to boost the lower-authority website’s credibility and ranking.
There are a few key factors that can affect the amount of link juice that is passed from one page to another:
Pages with higher authority tend to pass more link juice than pages with lower authority. This is because high-authority pages have a greater amount of trust and credibility with search engines, and therefore their links are more valuable.
When a page links to another page, the relevance of the linking page to the content of the page being linked to can also affect the amount of link juice that is passed. For example, a link from a page about “dogs” to a page about “cats” would likely pass less link juice than a link from a page about “pets” to a page about “cats.”
The type of link can also affect the amount of link juice that is passed. For example, a link from a page that is embedded in a website’s navigation menu (such as a “link to us” page) may pass more link juice than a link that is embedded in a page’s content (such as a paragraph of text).
Following the best practices of white-hat SEO will get more link juice to your website. The most important actions are: