Google Autocomplete

What is Google Autocomplete?

Google Autocomplete is a feature in Google Search that helps users search faster by completing the search queries that they start to type. It works on Google home page, the Google mobile app, and the address bar in the Chrome browser.

Start typing a search query into Google, and you’ll see a list of suggestions under the search box.

Here’s how it looks:

Interestingly, Google calls it autocomplete “predictions” not “suggestions,” because its aim is to help users complete a search they intend to do and not suggest new searches.

What is the source of Google autocomplete data?

The autocomplete predictions are based on real searches on Google that other people make in your location. Also, the autocomplete includes your own search history.

Some predictions, however, are removed. These include:

• Sexually explicit predictions that are not related to medical, scientific, or sex education topics
• Hateful predictions against groups and individuals based on race, religion, or several other demographics
• Violent predictions
• Dangerous and harmful activity in predictions

If you find some autocomplete predictions inappropriate, you can report them to Google:

Why is Google autocomplete important for SEO?

Since autocomplete uses real searches and analyzes trending queries, it can be used to generate keyword suggestions from your seed keywords if you’re not ready to invest in paid keyword research tools.

Ahrefs Keywords Explorer incorporates queries from google autocomplete into their reports.