A content hub refers to a collection of interrelated and interlinked content, all centered around a specific topic. While very similar to SEO silos, content hubs do not restrict linking to pages outside the hub.
A quality content hub can help a website increase organic search traffic thanks to relevant internal links. It also provides well-structured information on a certain topic to website visitors.
This SEO glossary is an example of a content hub around a very general topic.
A content hub can be helpful to you in several ways. Below are a few reasons why you should structure content on your website into hubs:
Publishing multiple content pieces around a specific topic gives Google a signal that you have high authority in that domain and increases your chances of ranking higher in the results.
While pages created around sub-topics rank for long-tail keywords, your pillar page can target short and medium-tail keywords.
Content hubs provide ample opportunities for internal linking within your website. By interlinking related content pieces within your hub, you can create a robust internal linking structure that helps search engines discover and crawl your content more effectively.
Content hubs offer a user-friendly experience by presenting in-depth information on a particular topic in one place. These hubs help users easily navigate through various interconnected pieces that match their interests.
This enhances user engagement, increases the average time spent on your website, and reduces bounce rates, all of which send positive signals to search engines, ultimately improving your SEO performance.